Car sharing will not be able to compete with traditional car rental

CatCar
Car sharing will not be able to compete with traditional car rental

PwC published the results of a study of the car rental market and confirmed the hypothesis that new trends will not be able to affect the industry. As it turned out, modern consumers treat the newfangled car sharing only as an analogue of a taxi, which excludes the possibility of renting a car for a long term, and therefore negatively affects the profit as a whole. Let us remind you that car sharing is a type of short-term rental of a car without a driver. At specially designated parking lots around the city, anyone can take a car for intracity trips and return it to any of the specialized parking lots, paying per minute or per hour of use. There are several reasons why classic rental is still popular:

Renting is less risky in terms of damaging cars.
Guaranteed to bring profit for the whole day, not for several hours.

Factors influencing the popularity of Car Sharing:

A possible obstacle to the development of a promising business will be the psychological factor: the developed sense of ownership among drivers. A long rental period is only a temporary replacement for your own car, which the client is used to and loves. Car sharing is perceived simply as an advanced replacement for a taxi, but it does not evoke any feelings or emotions in the driver. His level of attention and desire to take care of the vehicle are extremely low. In addition:

Car sharing per minute is cheaper than a taxi, but using it for several days is noticeably more expensive than traditional rent.
A small selection of vehicles, worse condition of the car in general and the interior in particular (foreign odors, dirt, etc., minor faults).
Tied to special parking zones.

This is why car sharing is practically not in demand among the middle class. People are interested in the services of serviceable cars, the main criteria are the possibility of choice and legal guarantees of safety. When contacting large companies, clients are 95% sure that their temporary vehicle meets all standards both in terms of performance characteristics and serviceability, as well as in terms of cleanliness, comfort and freedom of movement within the region or even the country, and not a separate city.